Studying Memory • 119
Sensory STM LTM
All info on screen
enters sensory
memory.
Sensory STM LTM
Focus on 555-5100.
It enters STM.
Sensory LTM
Rehearse the number
to keep it in STM while
making the phone call.
Sensory STM LTM
Storage
Awareness
Store number in LTM.
Sensory STM LTM
Retrieve number from LTM.
It goes back to STM and is
remembered.
STM
Remember number
to make call
Remember number
to make call again
Retrieval
Rehearsal
Rehearsing
Memorizing
Retrieval
(a)
(b)
(c)
(d)
(e)
555-5100
555-5100
555-5100
555-5100
● FIGURE 5.3 What happens in diff erent parts of Rachel’s memory as she is (a and b)
looking up the phone number, (c) calling the pizza shop, and (d) memorizing the
number. A few days later, (e) she retrieves the number from long-term memory to
order pizza again. The parts of the modal model that are outlined in red indicate which
processes are activated for each action that Rachel takes.
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