SEPTEMBER 2019 COVER ARTIST
COMPUTERARTS.CREATIVEBLOQ.COM
Making
the cover
MARK WYNNE
Mark has worked in graphic
design for over 20 years,
working on many magazines
including the cult video game
title Edge.
“So why did you decide to approach the
cover design like this?”
A reasonable question from our head
of art and design, when faced with our
type-heavy collage. With such a specific
yet elusive notion at the heart of our
headline story, it would have been entirely
reasonable for us to have commissioned
an illustrator to visualise ideas for us –
lightbulbs, daydreaming heads etc – but
when Nick Carson’s insightful article
came in, it was the campaigns and designs
themselves that felt most compelling and
recognisable. Nike’s Dream Crazy ads
with Colin Kaepernick have won more
awards than any other in recent memory;
Baxter & Bailey’s award-winning identity
for Bog Eyed Books is a classic; and
Studio Sutherl&’s Pallant House Gallery
branding was, as ever, stunningly clean
and effective. Why struggle to express an
idea through illustration when the work
itself is iconic?
The rules of good editorial design are
invariably pretty obvious: in this case,
show and tell... And with the key assets
finalised and that other rule applied (three
is always a good number), it was just a
case of coming up with the most effective
colour combination we could, which in
this case was an eye-popping blue and
orange combo inspired by design agency
TSOWC’s stunning prospectus for UAL
(http://tsowc.com).
PARTNER UP PRO TIPS ON HOW TO COLLABORATE SUCCESSFULLY
FIGHTING FOR
GENDER EQUALITYMEET THE CREATIVES BRINGING
BALANCE TO THE DESIGN WORLD
34B86= 8BBD4 !(%
<0CC4AB SEPTEMBER 2019%((DB %((PRINTED IN THE UK
H O W T O
HAVE
MORE
IDEAS
INDUSTRY EXPERTS REVEAL THEIR TECHNIQUESXXXXXXXXXX
1A0=38=65A445A><2;827qExplore Great Design’s fresh new identity for a dental health range rooted in innovation 4G?4A8<4=C0;2>=5>A<8CHStudio Mut reveals how it pushes boundaries by exercising control
PARTNER UP PRO TIPS ON HOW TO COLLABORATE SUCCESSFULLY
34B86= 8BBD4 !(%
<0CC4AB SEPTEMBER 2019%((DB %((PRINTED IN THE UK
MAKE
YOUR
IDEAS
WORK
INDUSTRY EXPERTS REVEAL THEIR SECRETS
PARTNER UP PRO TIPS ON HOW TO COLLABORATE SUCCESSFULLY
34B86= 8BBD4 !(%
<0CC4AB SEPTEMBER 2019%((DB %((PRINTED IN THE UK
THE
SECRETS
BEHIND
AWARD
WINNING
DESIGN
INDUSTRY EXPERTS REVEAL THEIR SECRETS
FIGHTING FOR
GENDER EQUALITYMEET THE CREATIVES BRINGING
BALANCE TO THE DESIGN WORLD
PARTNER UP PRO TIPS ON HOW TO COLLABORATE SUCCESSFULLY
34B86= 8BBD4 !(%
<0CC4AB SEPTEMBER 2019%((DB %((PRINTED IN THE UK
THE
SECRETS
BEHIND
AWARD
WINNING
DESIGN
INDUSTRY EXPERTS
REVEAL THEIR SECRETS
ANOTHER COVER LINE UP HERE PLEASE COVER LINE UP HERE
34B86= 8BBD4 !(%
<0CC4AB SEPTEMBER 2019%((DB %((PRINTED IN THE UK
I
D
E
A
S
HOW TO TURN THEM INTO AWARD WINNING REALITIES
34B86= 8BBD4 !(%
<0CC4AB SEPTEMBER 2019%((DB %((PRINTED IN THE UK
I
D
E
A
S
GENERATE AND NURTURE AWARD-WINNING
FROM THE EXPERTS WHO CAME UP WITH THEM
34B86= 8BBD4 !(%
<0CC4AB SEPTEMBER 2019%((DB %((PRINTED IN THE UK
I
D
E
A
S
GENERATE HOW TO
AND NURTURE AWARD-
WINNING...
EXPERT ADVICE FROM THE CREATIVES BEHIND THEM
ANOTHER COVER LINE UP HERE PLEASE COVER LINE UP HERE
34B86= 8BBD4 !(%
<0CC4AB SEPTEMBER 2019%((DB %((PRINTED IN THE UK
I
D
E
A
S
HOW TO GENERATE AND NURTURE AWARD-WINNING
EXPERT ADVICE
FROM THE CREATIVES
BEHIND THE COOLEST
CAMPAIGNS
1A0=38=65A445A><2;827qExplore Great Design’s fresh new identity for a dental health range rooted in innovation 4G?4A8<4=C0;2>=5>A<8CHStudio Mut reveals how it pushes boundaries by exercising control
DESIGN ISSUE^296
MATTERS SEPTEMBER 2019%((DB %((PRINTED IN C74D:
I
D
E
A
S
HOW TO GENERATE AND NURTURE AWARD-WINNING
EXPERT ADVICE
FROM THE CREATIVES
BEHIND THE COOLEST
CAMPAIGNS
XRANDING FREE FROMExplore Great Design’s fresh new identity for a dental health range rooted in innovation CLICHÉ XXPERIMStudio Mut reveals how it pushes boundaries by exercising control ENTAL CONFORMITY
DESIGN ISSUE^296
MATTERS SEPTEMBER 2019%((DB %((PRINTED IN C74D:
I
D
E
A
S
HOW TO GENERATE AND NURTURE AWARD-WINNING
EXPERT ADVICE
FROM THE CREATIVES
BEHIND THE COOLEST
CAMPAIGNS
XRANDING FREE FROMExplore Great Design’s fresh new identity for a dental health range rooted in innovation CLICHÉ XXPERIMStudio Mut reveals how it pushes boundaries by exercising control ENTAL CONFORMITY
DESIGN ISSUE^296
MATTERS SEPTEMBER 2019%((DB %((PRINTED IN C74D:
I
D
E
A
S
EXPERT ADVICE
FROM THE CREATIVES
BEHIND THE COOLEST
CAMPAIGNS
XRANDING FREE FROMExplore Great Design’s fresh new identity for a dental health range rooted in innovation CLICHÉ XXPERIMStudio Mut reveals how it pushes boundaries by exercising control ENTAL CONFORMITY
HOW TO GENERATE AND NURTURE AWARD-WINNING