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P
!NK TOOK HER HIGH-WIRE
Beautiful Trauma world tour to
a whole new level in July. With
a European stadium run that
grossed $61.5 million and sold 594,483
tickets, according to figures reported to
Billboard Boxscore, the pop star notched
the highest one-month total of her career.
In March, when she last ruled the monthly
Top Tours chart, she barely cracked the
$30 million mark with 15 arena shows in
North America.
The European part of her tour was the
first full leg of any P!nk trek to hit only
stadiums, averaging 45,950 tickets per
night. That’s a significant increase from
the 15,145 nightly ticket average of the
North American tour and the 14,576-ticket
average of her last European stint, a 2013
leg of the Truth About Love tour.
P!nk played five more European
stadiums in August, as well as three
North American arenas. The 18-month
worldwide run wrapped Aug. 19 with
$397.3 million in gross and 3.1 million
tickets sold, becoming one of the 10
highest-grossing tours in Boxscore history.
It’s also the second-highest-grossing tour
by a woman ever, behind Madonna’s
$408 million Sticky & Sweet Tour in
2008-09. (P!nk has two more one-off dates
scheduled this fall.)
The Beautiful Trauma tour marked
a 39% increase in ticket prices over
P!nk’s last run. Still, prices were lower in
Europe, where they averaged $106.17, as
opposed to the $140 average for arenas
across North America and Australia.
That’s in line with her The Truth About
Love tour, for which European tickets
(averaging $72.55) stayed below prices
around the world.
The Rolling Stones sit at No. 2 on the
Top Tours listing with $61.1 million. That
means that P!nk took the lead position
by just $433,000, or a margin of 1%. By
comparison, the gap between the Stones
and Ed Sheeran (No. 3) is $21 million.
Beyond the Top Tours chart, P!nk is
also No. 1 on the Top Boxscores tally after
grossing $11.8 million from two shows at
Munich’s Olympiastadion July 26-27. It’s
one of eight July engagements that grossed
over $10 million and one of six that sold
more than 100,000 tickets. Sheeran,
André Rieu and BTS all reached both
benchmarks with concerts in the Czech
Republic, the Netherlands and Japan,
respectively. The Stones exceeded the
$10 million threshold with four lower-
selling engagements (relatively speaking
— each show sold over 45,000 tickets),
boosted by premium ticket prices that
approached $500.
Together, the Stones (six), P!nk (five)
and Metallica (six) make up over half of
the 30-position Top Boxscores chart. The
only venue with repeat appearances is
July’s top-grossing arena, Madison Square
Garden in New York, which claims spots
both on Top Venues (for buildings with
capacities over 15,001) with $19.7 million
and on Top Boxscores, thanks to
engagements from Jennifer Lopez
(No. 23) and John Mayer (No. 26).
BY ERIC FRANKENBERG
Triumph Of ‘Trauma’
Following P!nk’s first full stadium leg, the artist tops the monthly Boxscore recap
for July by a margin of just 1% — and scores an all-time career high
P!nk at the CASA
Arena in Horsens,
D e n ma r k , o n Au g . 7.
90 BILLBOARD | AUGUST 24 , 2 019