Siri speaker for the home, consumers will
choose to lock into the Apple ecosystem and
take advantage of future innovations in Apple’s
smart home technology, ultimately improving
their safety and health. If Apple is too slow
to react to price-conscious consumers, its
competitors will likely overtake.
NEW INNOVATIONS WITH
APPLE GLASSES
The Apple Glasses project has been on-off for
a number of years, and whilst we don’t know
exactly what we can expect from the Cupertino
firm when the project launches, we do know
that it involves Apple’s augmented reality
technology and a pair of glasses. One problem
Apple Glasses could, theoretically, tackle is
glaucoma, a disease that causes damage to the
optic nerve and worsens over time. Without
treatment, glaucoma can cause vision loss - and
is the world’s leading cause of blindness. It can
only be detected with vision tests, and so if
Apple could bake a weekly test into their Apple
Glasses product, they could potentially save
thousands of consumers from going blind every
year, encouraging them to visit their optician.
Whilst there’s no evidence to suggest that
Apple is working on a glaucoma checker for its
Apple Glasses project (or that Apple Glasses
even exist beyond a futuristic concept dreamt
up by technology fans) we do know that an
Apple employee “experienced discomfort in
her eye and said she was able to see the laser
flash at several points” during an Apple
Glasses study. This could suggest some sort of
eye health technology is now in development
at the Apple Campus.
Image: Concept by Taeyeon Kim