PowerPoint Presentation

(ff) #1
A. DEPTH INTERVIEWS

6b. What interests women


Women are attracted a little more than men by

 Women’s own test drives (Five women and Kia)
 Easy to dirive, front seat suits woman’s size
 Automatic gears
 The trunk size, high sitting position, easy to load

”I would read this through, if I
were changing my car now...
they compare the different
models from a real user’s point
of view”

A GOOD CAR AD

Free download pdf