A. DEPTH INTERVIEWS
6b. What interests women
Women are attracted a little more than men by
Women’s own test drives (Five women and Kia)
Easy to dirive, front seat suits woman’s size
Automatic gears
The trunk size, high sitting position, easy to load
”I would read this through, if I
were changing my car now...
they compare the different
models from a real user’s point
of view”
A GOOD CAR AD