A. DEPTH INTERVIEWS
- Clear
The reader wants to get the point at one glance
Clarity = visually simple enough or balanced, in
order
Clarity = little enough information
However not too boring and evident, ”a
hundred times seen”
Valores Consult
http://www.semiotiikka.com
”The beetle is here almost like Audi TT, but
it’s still a cute beetle, good-looking.”
”So polished and trendy dust caps and all kinds
of extras in the visage, this is appealing to young
folks, for sure”
A GOOD CAR AD
”Somehow messy, you don’t figure out, there’s
too many things around the car”
76%
86%