- What actually impacts the reader in the content or
appearance of an advertisement?
- FIPP wanted to find out what makes the reader stop
at an ad, be pleased with it and remember the ad.
- We well know the attention values and reading
values of ads, but we don’t really know why exactly
these ads get such good values.
- A new kind of semiotic-qualitative research found
out the secret of the best car ads in magazines in
Finland.
What makes the best ads best in cars
Valores Consult
http://www.semiotiikka.com