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2. Stylish, refined colours

• Silver, silvergrey

 Dignity, skills, ’silversmith’

 Composed, controlled, conventional

 Silver, marble

 Precious materials

 High quality

ASSOCIATIONS

 ”A quality car”

 Silver coloured car: ”Better than usual”

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Valores Consult

http://www.semiotiikka.com

MESSAGES OF CAR ADS B. SEMIOTIC ANALYSIS