- Trendy colours
Communicate individuality, difference, will to stand
out from the crowd- Lime, turquoise
Youth, freshness, new life
Soft drinks, holiday, amusement park
Turquoise => south sea
Fun, amusement, sense of humour, play
ASSOCIATIONS
”Go for a fun ride with me”
Lime coloured car: ”Funny, joking type” - Orange brown
Energetic, with soft values, too
Active, bustling
”Lets’s go now”
Orangebrown car ”Not for a couch potato””
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Valores Consult
http://www.semiotiikka.com
MESSAGES OF CAR ADS B. SEMIOTIC ANALYSIS