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(ff) #1

  1. Pet stories and myth of


Cute creature
 Car designed to resemble a small animal, a bug, a
bunny or such
 Or pet stories in the ads
 Cars are pets or cars are attached with pets
 Awakens feeling of protection and affection
towards the car
 Possessiveness, ’love’ towards the car
 Car is funny, humorous

Valores Consult
http://www.semiotiikka.com

MESSAGES OF CAR ADS (^) B. SEMIOTIC ANALYSIS

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