- Pet stories and myth of
Cute creature
Car designed to resemble a small animal, a bug, a
bunny or such
Or pet stories in the ads
Cars are pets or cars are attached with pets
Awakens feeling of protection and affection
towards the car
Possessiveness, ’love’ towards the car
Car is funny, humorous
Valores Consult
http://www.semiotiikka.com
MESSAGES OF CAR ADS (^) B. SEMIOTIC ANALYSIS