MAKING
MOVES
- Under Armour currently
sponsors top industry
gamechangers across
sporting disciplines like
Stephen Curry, Tom Brady,
Cam Newton, Jordan Spieth,
Michael Phelps, Lindsey
Vonn, Clayton Kershaw
and Bryce Harper to name
a few. Overtime strategic
relationships have help grow
Under Armour into the
reputable brand it is today.
- Under Armour partnered
up with Dwayne “The
Rock’ Johnson to create
a line of Project Rock 1
sneakers released in May
2018 which sold out in less
than 24 hours. Johnson’s
endorsement deal with
Under Armour is ranked as
the best-matched celebrity-
brand partnership in the
fashion and retail sectors
by spotted.us.
DID YOU
KNOW?
- In 1996 Under Armour
founder Kevin Plank is
believed to have been the
first person to mass market
moisture-wicking fabric
technology.
- Under Armour is a truly
international brand with
over 20 offices situated
across the world it
employs and estimated
13,9 thousand employees
with staff speaking over 40
different languages.
Rise of the Underdog