59
(^20162017)
2018
2019
2020
2021
56 %^60 %
57 %
54 %
59 %
54 %
47 %
39 %
38 %
54 %
37 %
38 %
31 %
32 %
21 %
21 %
22 %
9 %
10 %
9 %
10 %
68 %
71 %
75 %
91 %
88 %
87 %
BROAD CLIMATE TERMS
Includes the most general words
and phrases such as climate
change, global warming, and
climate crisis
SUSTAINABLE PRINCIPLES
Corporate ideologies, like the buzzy
term ESG—environmental, social,
governance—plus closed loop and
other sustainability-jargon terms
CLIMATE EFFECTS
Terms relating to the physical
effects of climate change: sea
levels, biodiversity, wildfires,
extreme weather, and the like
CLIMATE CAUSES
Greenhouse gases, CO 2 , carbon
emissions, methane, and other
atmospheric terms
ENERGY TRANSITION
Clean energy, renewables, energy
efficiency, and others
SOCIAL RESPONSIBILITY
Fair trade, social impact, shared
value, and related lingo
CLIMATE GOALS
Target-related idioms including
net zero, carbon-neutral, and
decarbonize
CLIMATE MEASUREMENT
Assessment terms such as carbon
footprint, Scope 3, and SASB—
the Sustainability Accounting
Standards Board
OFFSETS
Specific references to compensating
for emissions, like carbon capture
and carbon pricing