ON APRIL 20, 1999, two seniors at Columbine High School in Littleton, Colorado, Eric
Harris and Dylan Klebold, walked through their school corridors, guns blazing, murdering
their classmates. When their rampage was over, 12 students and one teacher lay dead, many
others had been wounded, and the shooters had taken their own lives.
This horrific mass murder was only one of nearly 30 such “rampage” school shootings in
our nation’s schools since the early 1990s. While virtually all other crimes of violence have
decreased in the United States since 1990, these alone have increased. Why?
While some have blamed permissive parents, permissive gun laws, and psychological
problems, nearly everyone agreed that the media had something to do with it. Then-
President Clinton suggested that it was the Internet because Klebold and Harris had visited
many violent racist websites. Others suggested it was violent video games or violent TV
shows and movies.
The debate about Columbine
repeats the debate our society has
had for decades: Do the media cause
violence, or do the media reflect the
violence that already exists in our society?
Think of how many times we have heard variations of this debate: Does gangsta rap, or
violent video games, or violent movies, or violent heavy metal music lead to increased vio-
lence? Does violent pornography lead men to commit rape? Or do these media merely remind
us of how violent our society
already is?
The sociologist approaches
this debate differently. To the
sociologist, one does not
choose between these two
positions. It’s both: The media
both reflect the society in
which they were created and
also affect our behaviors and
Mass Media
587
The media both reflect the society in
which they were created, and also affect
our behaviors and attitudes. If they
didn’t reflect our society, then they
wouldn’t make any sense. And if they
didn't have some effect on our attitudes
or behavior, then they wouldn't “work.”