THE TIPPING POINT: “Once I became aware of my impact on the
planet, I wanted the pieces I wore to come with a story that was good
for the environment. I launched BaYou With Love, a jewelry,
skin-care and apparel line, to create sustainable and ethical products
that I couldn’t find in the marketplace. I’ve since also teamed with Dell to
transform the gold they recycled from old technology into jewelry.”
HOW TO PUT MUSCLE INTO YOUR MISSION: “The most valuable tool you
have is your knowledge and understanding of every aspect of your company.”
KNOW YOU HAVE POWER: “Being conscious of what we spend our money
on is one of the most effective ways to create immediate change. My goal is to
inspire a more sustainable and ethical approach to running a business.”On Reed: Nanushka Mira top
($170, nanushka.com). B aYo u
With Love and Andrea Fohrman
jewelry. Hat is stylist’s own.
THE ECO-
WARRIOR
NIKKI REED
Actor, designer, and
environmental activist