Nature is important not just to the Seychelles, but to
Creole and the Albert family too, and Creole can show
you just how beautiful the country is by bringing you to
their exclusive property in the south of Mahé, the Cap
Lazare Nature Reserve. An extensive 65 hectare protected
area, they offer a unique restaurant in the shape of an
oversized open air, A-frame, thatched roof hut. Other
amenities include a helicopter pad, nature trails, view-
points and a small area with farm animals, a hit with
children. Furthermore, the beach attracts hawksbill turtles
to lay their eggs during nesting season. A perfect location
for corporate and private events, Cap Lazare has hosted
everything from exclusive weddings and corporate parties.
As the modern traveler evolves into being more
independent and seeking for more than the regular tourist
attractions, Creole welcomes the changes and challenges,
for they believe that they must evolve along with their
clients’ needs, travel goals and advancing expectations.
As issues of climate change and the need for more
conservation efforts grow, Creole is fully onboard to take
on its responsibilities as a company to contribute in their
roles towards the well-being of the Seychelles’ and the
world’s environment. Creole have pledged to go green, to
ensure that the beauty that they show and share with their
clients today, will still be here tomorrow for our future
generations and visitors to their country. They have signed
up with Travelife, “a leading training, management and
certification initiative for tourism companies committed
to reaching sustainability”. They are “dedicated to
making holidays more sustainable”, working with “travel
businesses around the world to help them improve their
social, economic and environmental impacts”. By working
towards their Travelife certification, Creole will have to
undergo changes in how they operate their business in a
socially and environmentally sustainable manner. This is
something they are very excited about, and are prepping
themselves to ensure they can meet the criteria required.
Simultaneously, Creole are also in the process of
refreshing their brand. Although they have a strong
trademark, it is unwise for any company to rest on its
laurels at any point of its existence. Their iconic frangipani
is symbolic to Creole and what they represent, and they
are keeping with their strengths, and improving on where
they feel they can and should. Although they will always be
professional in their functions and communications, they
are moving away from being overly “rigidly corporate”
in how they market themselves. They are a young and
dynamic company, who aim to reignite in their partners,
their clients, and the world – and themselves, of course -
the passion and excitement for the Seychelles islands. The
rebranding will officially be launched later on in the year.
The team have a running joke that with the upcoming
“20 years of Creole” anniversary this year, the company will
move on from its “teenager” years which they have used to
build themselves as a company and a brand, and now as an
“adult”, we will have to “reinvent” themselves to keep with
the times and the evolution of modern travel. This way,
they can refresh themselves as a company, their image and
functions, yet still stay true to their slogan of being always
“passionately Seychelles”.http://www.creoletravelservices.comCreole Travel Services