The Sunday Times - UK (2022-05-01)

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The Sunday Times May 1, 2022 21

NEWS REVIEW


W


hen Martha was first
asked to work remotely
two years ago, she
quickly found she was
bored. But soon the
26-year-old saw the
upside. It meant she
could set her morning
alarm for just 15 min-
utes before the first
meeting of the day, working as a product
manager for a software company. If the
sun shone, she could sit in the garden and
scroll through Instagram without worry-
ing that her boss would catch her learn-
ing how to make the perfect sushi roll
from scratch. Lunch breaks stretched
from one hour to two: enough to fit in sev-
eral episodes of her new Netflix series. As
long as she sent a few emails every hour
and turned up to the requisite Zoom
meetings, her bosses were none the wiser
about her “downtime” in between.
Perhaps it is tales of workers such as
Martha (not her real name) that have
been stalking Jacob Rees-Mogg’s night-
mares, driving him to leave notes on the
desks of civil servants working remotely
that read: “I look forward to seeing you in
the office very soon.”
Not for the first time, the minister for
Brexit opportunities and government
efficiency was accused of being behind
the times. The pandemic has shifted our
working culture: the old British obses-
sion with long hours — the longest in
Europe according to a 2019 study by the
Trades Union Congress — is fading.
Hybrid working is the future, meaning
more time out of the office, odd working
patterns and alternative hours. No more
nine to five, five days a week.
Showing your face is a thing of the
past. The new watchword for the way we
work is productivity. Nadine Dorries, the
culture secretary, hit the nail on the head
last week when she asked: “Why are we
measuring bodies behind desks? Why
aren’t we measuring productivity?” She
labelled Rees-Mogg’s letter-writing mis-
sion “Dickensian”.
Soon, as long as you’re getting the
work done well, it won’t matter whether
you’re working from a holiday home in
Cornwall or a beach in the Maldives or
commuting to the office five days a week.
In terms of measuring value, as the mind-
set shifts from “presenteeism” to produc-
tivity, those in pointless jobs will no
longer be able to hide behind water
cooler chats and hours spent at the desk.
The late sociologist David Graeber got
there first with his 2018 book Bullshit
Jobs: A Theory. Graeber claimed that
despite advances in technology that
ought to result in us working fewer hours
than ever before, the modern era has
brought the creation of an abundance of
pointless work to soak up budgets and fill
time. This doesn’t deliver much of any-
thing other than the feeling of working.
“We have seen the ballooning of...
financial services... telemarketing, the
unprecedented expansion of sectors like
corporate law, academic and health
administration, human resources and
public relations,” he wrote.
Martha might be the perfect example.
Her job involves interviewing clients
about how her company’s software is
performing. There is nothing of obvious
concrete value for her to produce apart
from the occasional report, and most of
the stuff of her work is meetings. As she
found, much of it could be done in far less
time than five days, or 40 hours a week.
“I’m not going to complain if they’re pay-
ing me the same,” says Martha.
Hastened by the Covid-19 lockdowns,
could a new focus on value, outputs and
productivity, rather than hours and days,
spell the end of Graeber’s bullshit jobs?
Pedro Gomes, author of Friday Is the
New Saturday: How a Four-Day Working

lockdown unfolded, if the proliferation in
employee-monitoring products bought
by paranoid bosses is anything to go by.
Also known as “bossware”, the soft-
ware tracks what you do while working
from home: recording how many times a
mouse is moved per minute; how many
emails are sent an hour; the sorts of mes-
sages you’re sending on internal messag-
ing channels such as Slack. It can also
record and transcribe your phone calls
and take screenshots throughout the day.
It is the digital equivalent of your man-
ager hovering behind your desk.
Shortly after the beginning of the pan-
demic, the interest of prospective buyers
in one tracking tool, Prodoscore,
increased by 600 per cent, CNBC
reported. Another tool, Transparent-
Business, saw a 500 per cent spike in
monthly users. Much bossware is mar-

keted with slightly sinister names such as
Teramind, InterGuard and Time Doctor.
These tools also identify another hur-
dle for changing the focus from input to
output: how do bosses decide what to
measure? It is easier to count hours
worked and emails sent than to look at
the bigger picture — whether or not a job
is, in fact, a bit pointless.
“There are some sectors where it is
hard to measure. How do I measure pro-
ductivity of lawyers? What if you’re an
ordinary manager?” says Cary Cooper, a
psychologist who coined the term pres-
enteeism in the 1980s.
Rethinking the value of our work goes
both ways, argues Cooper, who recently
published Remote Workplace Culture:
How to Bring Energy and Focus to Remote
Teams. He believes hybrid working mod-
els will define our future. Working from
home during the pandemic, he notes,
gave lots of people the chance to rethink
what they were doing with their lives.
Last week, a report by the Institute for
Public Policy Research estimated that
one million employees have dropped out
of the workforce as a result of the pan-
demic. About 400,000 are thought to
have left for health reasons — but what
about the rest? Have some discovered
that without the trappings of office life,
some jobs aren’t really worth doing? A
YouGov poll in 2020 found that a quarter
of British workers find their job lacks
meaning, while 9 per cent believe their
job is entirely meaningless.
“People, particularly millennials and
[Generation Z] have had a lot of time to
think about this and they’ll probably say
something like: ‘I don’t mind going off for
a drink after work and I like to socialise,’ ”
says Cooper. “Without that, they don’t
actually like what they do there. They
realise: ‘I’m in the wrong job.’ ”
And it may be that the trouble is not
simply that it’s the wrong job for them.
It’s a job with no point, one that doesn’t
need doing by anybody.
Say farewell to the Great Resignation,
Jim Armitage, Business, page 9
At home with Jacob Rees-Mogg,
Magazine

17%


Not very meaningful

DOES THE DAILY GRIND GIVE
YOUR LIFE MEANING?

26%


Very meaningful

45%


Fairly meaningful

9%


Not very meaningful at all

Source: YouGov questioned 1,150 adults, January 2020

owner of MRL Consulting Group, a
recruitment agency in Brighton, redefin-
ing the way he went about measuring
value changed his life — and that of his
employees. Stone switched from a five-
day week to four in 2019, long before it
was trendy to do so.
“It’s a total mindset shift, and what
you’ve got to focus on are your outputs,”
says Stone. “We as a society have been
conditioned to focus on inputs. We go to
school five days a week, work five days a
week, an office job is nine to five. That’s
the way it’s always been.
“A bit less chatter about football and
Love Island at the watercooler and I get
Friday off to spend with my five kids,” he
says. The model he has adopted also
allows for the all-important in-person
interactions that benefit many members
of staff, particularly younger ones.
Despite Stone’s optimism, this new
way of thinking does require a lot of trust:
employers have to trust employees to
deliver results without seeing their work-
ing-out behind the scenes. Employees, in
turn, have to trust employers thoroughly
understand their role and will set fair tar-
gets. Meeting those targets will become
what workers can be judged on, not how
hard they try or how nice they are.
Yet this trust did not always hold up as

Do you need to be in the office to do a
good job?
Have your say at sundaytimes.co.uk/poll

Corden won a Tony award
for One Man, Two Guvnors

Jacob Rees-Mogg
was criticised as
“Dickensian” by
his fellow Tory
Nadine Dorries
after leaving
notes for civil
servants working
from home

Week Will Save the Economy, suggests that
a productivity over presenteeism
approach is likely to force firms to reckon
with what their staff actually do. His view
is that technology has indeed enabled us
to accomplish more in less time, and that
as a result we needn’t be working five
days a week. The Industrial Revolution
shifted us from a six to a five-day week
— he believes we are now ready to
make the leap to four.
“There is the argument that there is
a lot of fat in the economy. So there’s a
lot of things we do that we don’t really
need to — that’s a waste of resources. The
reduction of the working week
will force competition,”
Gomes says.
We will have to trim
that fat, eliminating
so-called bullshit jobs —
or at least reducing
the parts of our jobs
that are bullshit:
pointless meetings,
superfluous emails,
self-fulfilling pro-
jects and corpo-
rate team-build-
ing days.
For David
Stone, 51, the

told me. “But there will be a
period of readjustment.
Apparently, Johnny Carson
[presenter of The Tonight
Show for three decades] said,
‘How do I carry on without a
standing ovation every day?’
And I get that.”
It will pain CBS, which airs
The Late Late Show, to watch
him go. It was bold to pick
Corden in 2015, when his
experience of both the States
and chat shows was minimal.
But in his seven years, by
harnessing the internet,
Corden revolutionised
viewing figures for a show that
airs when much of America is
in bed. He is more power-
player than personality now,
and his production company,
Fulwell 73, which he runs

with old friends, has
branched out even further. It
made the Bros documentary
After the Screaming Stops, plus
last year’s Friends reunion.
From Netflix to Apple to
Amazon, everybody will want
a piece of him — bidding plans
to sign him to a streaming
giant will certainly have
begun. Closer to home, others
wait for the phone to ring.
Mathew Horne said recently
that he would love to work
with Corden again. “I see
James rarely,” admitted
Horne, a man who knows
what it is like when our
friends become successful.
“But it was really emotional to
see him again for the [2019
Christmas] special. I would
love to do it again. But it’s
down to him.”
He is waiting. As is the
industry. Corden makes
money, lots of it, which is the
reason naysayers should
move on. People in his
business do not get the work
that he does unless they are
liked and watched by
millions.
Just exactly who is James
Corden then? I am not even
sure that he knows yet.

on one of his rare trips back to
his hometown of London
from Los Angeles. We talked
about his plans for when the
lucrative talk show days are
over. He said he would like to
go back on stage one day,
where he started out, notably
in Alan Bennett’s The History
Boys in 2004.
This week, though, he said
he wants to write again. “I’d
like to see if I’m capable. The
fact it’s terrifying is the reason
to do it.”
It surely won’t be easy to go
back to treading boards, or
penning scripts, after
spending eight years glad-
handing the richest and most
famous. He drove around
Liverpool with Paul
McCartney, singing Let It Be.
Theatre director Sir Nicholas
Hytner thinks it can be done,
though. He directed Corden
in One Man, Two Guvnors at
the National, giving the actor
a boost in 2011 after a dreadful
sketch show (Horne & Corden,
with his Gavin & Stacey co-star
Mathew Horne) and the
ghastly film Lesbian Vampire
Killers. It turned into the
actor’s finest critical hour,
winning him a Tony award.

Corden’s


coming home


— and he wants


to do more


than count


his millions


More theatre, writing and
producing beckon for the US
talk show darling, and his old
mates are waiting for the call,
writes Jonathan Dean

S


o far, during a 20-year
career, James Corden
has managed to be an
actor, writer, producer,
comedian, quiz host and
cat (in Cats). His most recent
big stint has been as a talk
show host. All of which makes
his next step, after
announcing he will leave The
Late Late Show in 2023, so
unpredictable.
Is he coming back to the
UK? Well, his football team,
West Ham, are doing well, so
it must be tempting. But not
even that is certain for the 43-
year-old and his family of
three kids (aged 11, seven and
four) and wife, Julia. Will he
take a break? Unlikely. Will he
do what other British
funnyman Stephen Merchant
did and try out serious acting?
Corden as a serial killer? Put
nothing past this versatile
star, whose career already
spans from singing with
Michelle Obama in Carpool
Karaoke on The Late Late
Show, to acting in the film All
or Nothing, by the stalwart of
sadness Mike Leigh. Yet
people still question his
talent.
A few years ago, I met him Singing Carpool Karaoke with Michelle Obama in 2016

Jacob Rees
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He has too
creative and
fertile a mind

“I know James misses the
stage and wants to do more,”
said Hytner. “It will surprise
me if he doesn’t, at some
point, start appearing on
stage again relatively
regularly. There is no way he
is going to be a chat show host
for ever — he has too creative
and fertile a mind.”
But Corden’s Carpool
Karaoke session with Adele
has been watched more than
250 million times, and, like
Harry Kane turning out for
Ridgeway Rovers again, don’t
some stars get too big to go
back? “I hope not,” Corden
CBS/GETTY IMAGES

It’s not how busy you
appear but what you
produce — and some
jobs face a brutal
reckoning, writes
Madeleine Spence

The Sunday Times May 1, 2022 21

NEWS REVIEW


One million
employees are
estimated to have
dropped out of the
workforce because
of the pandemic

ARTWORK:TAMARA KONDOLOMO
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