AL TOUCH
Envision a world where your face cream is tailor-made for your DNA, your hair mask knows you got highlights
last Thursday, and your serum has a better handle on your likes, your dislikes—even what you had for breakfast—
than your partner. Innovators from the worlds of tech and beauty are dreaming up these hyperpersonalized
beauty products right now, and they’ll be in our hands as early as this year. If half—hell, if a quarter—of the
predictions in this story pan out, the next generation of lipsticks and hydrators will be virtually unrecognizable.
by ELIZABETH SIEGEL photographed by VICTOR PRADO
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PROP STYLIST: ANNA SURBATOVICH
