7
WHAT’S HAPPENING
New branding and a bright future for Hawk Sport Optics!Hawke Sport Optics launches new branding
THIS MONTH
IN BRIEFWINNER, WINNER
The winner of the Deben/
Hawke Panorama scope
competition we ran in the
February issue of Shooting
Sports has been drawn. Lucky
winner John Shakeshaft said:
“I am absolutely delighted,
thank you once again.
Hopefully it will help to
improve my marksmanship!”THE 300
In conjunction with its exclusive
distributor in the UK ASI Ltd, AYA
launched its latest model - the
CENTENARY - to celebrate a
century of gun making history.
This special sidelock shotgun will
be a limited edition, restricted
to 300 units worldwide with
selected walnut stocks, stunning
bold scroll engraving and a level
of fi t and fi nish of the highest
order.
WIN A STEED SE PICK-UP
Great Wall Motors has
confi rmed that the grand prize
in the Great Wall Motor World
Series Gundog Championship
is a Steed SE pick-up worth
£16,998. To take part,
gundogs and their handlers
must enter the Gundog Scurry
Victor Ludorum or Working
Test at any Countryman Fairs
qualifying event. Qualifying
entrants take part in the
grand fi nal at the Midland
Game Fair from Saturday 19
until Sunday 20 September
2015.WIN BIG PRIZES WITH THE
#SPEAKISUZU STICKER
COMPETITION
Isuzu UK has launched a
brand new social media
competition to encourage fans
to share photographs of the new
#SPEAKISUZU sticker affi xed to
a window of their D-Max pick-up.
To take part, simply visit the
Isuzu UK campaign web page to
request a sticker, then post a
photo of it in pride of place on
your D-Max onto one of the Isuzu
UK social media pages using the
hash tag #SPEAKISUZU, then
wait to see if you’re a winner!The new CZ 557 Sporter adds to
their hugely popular 557 series
of reliable and quality bolt-action
centrefi re rifl es. Distributed
by Edgar Brothers, the UK's
largest wholesaler of fi rearms
and ammunition, this elegant
and functional design comes
with a clean and simple beech
stock without an American type
cheekpiece.
Available in six calibres,
7x64, .243, .270 Win,.
Win, 6.5x55 SE and .30-06 it
weighs 3.3kg and incorporates
an adjustable trigger as standard
and a cocked action indicator.
The CZ 557 Sporter also
features a one piece receiver
with integral scope bases, a top
quality 520mm forged fl oating
barrel, a short extractor and
a modifi ed ejector for smooth
operation
Derek Edgar, Managing
Director of Edgar Brothers,commented: "CZ is committed
to using the most advanced
manufacturing techniques and
technologies to build its rifl es
and this clearly shows in the CZ
557 Sporter. This modern rifl e
has a traditional appearance and
is suitable for those starting out
in rifl e shooting as well as for
professionals fi ring thousands of
rounds per year”. SRP is £
Visit; http://www.shootingsports.
edgarbrothers.com.The new CZ557 Sporter
a modern centrefire with
traditional looks
CZ 557 Sporter
Hawke Sport Optics has
undergone a total brand-review
which was offi cially unveiled at
IWA 2015. It will be introduced
along with the product range to
the UK market from the 1st May
- This new identity and
website supports its evolution
to a leading Sport Optics
manufacturer at the forefront of
performance, with class-leading
innovation and design. With the
introduction of this new look
Hawke are launching a range of
exceptional new products, as
well as realigning the complete
line of sport optics to be easily
defi ned for all market segments.
The new range, to be
released throughout the year,
will include enhanced products
such as the Panorama and
Endurance, with patented
features unique to Hawke, to
a brand new range including
Frontier & Vantage. This
refl ects Hawke’s commitment
to provide the very best optics
in accuracy, strength and
precision with iconic design,
exceptional engineering and
unrivalled craftsmanship. The
new website (www.hawkeoptics.
com) which launched in-line
with IWA will seek to increase
Hawke’s online presence and
help to communicate the new
brand with current as well as
prospective customers.
Commenting on Hawke’s
rebrand, Chairman, Paul Walker
said: “It’s important that Hawke
retains its established values
but at the same time develops
a new and modern identity;
the rebrand will ensure that
we get the right message out
there. We feel it’s important to
let people know what Hawke
stands for and our new tagline
‘Vision Accomplished’ signifi es
the commitment to quality
products.”Jamie Ransome, UK Sales
Director, commented: “This is
an exciting time for Hawke as
we have continued to grow as
a company. We feel that during
our time of growth it’s right to
invest further into our marketing
strategy so creating an even
stronger brand presence.
We have worked closely with
our customers to develop
products and a brand identity
that represents what Hawke
is about, which is ultimately
a superior product that our
customers enjoy. The rebrand
and launch of the new website
represents our ambitions and
shows how the company has
evolved to become a leading
optical manufacturer.”
Contact: Hawke Sports
Optics, (0)1394 387762