— Previews —
AftThfi-PfiffThflThff B fiffiTh J/Aftffi 63MONACO YACHT SHOW
SEPT 28-OCT 1
THE 26TH EDITION OF the Monaco Yacht Show (MYS) is the start
of a new 25-year cycle at the four-day luxury showcase of around 560
world-leading yachting companies from 38 countries.
Sponsored by Ulysse Nardin and benefiting from the recognition
and the support of His Serene Highness Prince Albert II of Monaco, the
show will display 121 superyachts as well as 40 luxury tenders and water
toys. Forty new launches will also be unveiled in world premieres.
Exhibitors include Amels, Codecasa, Ferretti Group, CRN, Azimut
| Benetti, Oceanco, Heesen, Feadship, Abeking & Rasmussen, Lürssen,
Princess Yachts, Sunseeker, Majesty Yachts, Sunreef, Perini Navi,
designers, charter companies, and related suppliers of superyacht
equipment and water toys.
“The Monaco show remains the place to be whether you’re looking
to step onboard this year’s finest superyacht offerings or discover the
most ground-breaking and tailor-made products and services that make
luxury yachting the ultimate art of life,” says MYC Managing Director
Gaëlle Tallarida.
This year will witness the new partners for Upper Deck Lounge –
Dassault Aviation, Glyn Peter Machin, Lanson and Preciosa – and they
will be situated in a special exhibition area. B2B and B2C activities will
be expected to entertain the guests also.
With an average attendance of 34,000 professional visitors, business
decision-makers and high-net-worth clients from around the world,
Port Hercules becomes the international hub of superyacht business
during the four days.
The organisers will launch an exhibition space dedicated to high-
quality vehicles – the Car Deck. Installed on Quai Rainier III, the Car
Deck will offer visitors and exhibitors access to a 230sqm indoor bar-
lounge, while outside prestige cars will be on display that are available
for purchase or a test drive.
The advertising campaign this year – the Sapphire Experience –
targets high-end Chinese customers and promotes upscale yachting
experiences. An app is being launched in the summer exclusively for
the show, facilitating the booking of tickets, providing interactive maps
and enabling visitors to share their experience on various social media
platforms.
Inflatable products company FunAir has also signed a three-year
partnership deal to supply its products for the Monaco Yacht Show
Captain and Crew Lounge starting from the 26th edition.
http://www.monacoyachtshow.com