CHRISTIE’S
BY DAVE SELBY
Why pay more than £10,000 for an ocean
crossing to New York when you could get
afloat on the Norfolk Broads for £4 a week?
That’s the scope of the tantalising choices
promised by classic advertising images.
One of the top sellers at Christie’s latest
London poster sale was an iconic 1930s
image of the Normandie by celebrated artist
AM Cassandre. Much imitated in modern
cruise-ship advertising, it fetched £10,625.
Yet for just £2,000 you could have
bought an evocative railway poster
depicting the grimey glamour of the Thames
in the 1940s. A 1930s resort poster for
Bandol on the French riviera, bought for
£2,250, offered a precious glimpse of
summer to buoy you through the British
winter. Perhaps more within your means
and cruising range is “The Cornish
Riviera”, yours for £1,375, as depicted in a
railway poster advertising Penzance to
American tourists. It’s not recorded whether
any US visitors asked for a refund when
they discovered the seas in the British dream
destination weren’t quite as blue as
promised, or skies as sunny.
But perhaps most tantalising was the
prospect of a Broads sailing holiday on
“200 miles of safe inland waterways” for
£4 a week. In your dreams! Nevertheless it
was one of the most attainable artworks in
the auction at a relatively modest £1,125.
Take a closer look at more Saleroom lots at classicboat.co.uk/saleroom
In the 1950s as Austin-Healey sportscars were making waves
on the road, the Warwickshire car maker also dipped its toe
in the water with a series of sports boats.
Last of the line, introduced in 1960, was the pacy glass-
fibre 13ft 6in Sprite, which promised “jet-like acceleration” for
just £225, considerably less than the cheapest new car. And
this 1961 example certainly delivers, with its 80hp Mercury
outboard which gives it a top speed of 50mph.
Fully restored in 2010, the four-seat Mimi is coming up to
auction on March 20 at Bonhams’ Goodwood classic car sale
with an estimate of £7,000-10,000. You’d pay considerably
more for an Austin-Healey Frog-eye Sprite, which has only
two seats and is useless at towing water-skiers.
BONHAMS
Spritely Healey in a hurry
Saleroom
Four quid
promise
BONHAMS
CHRISTIE’S