Fruit and Vegetable Quality

sumer’s expectations. So it follows that if a consumer is well informed
about the internal sensory characteristics of a product, then the con-
sumer’s expectations will be satisfied and this will lead to acceptance
of the product (Escamilla-Santana, 1994).

Expectation Analysis—Quality Perception and Choice 171

FIGURE 9.7Effects of expectations on product selection and evaluation.