Fruit and Vegetable Quality

CHAIN REVERSAL AS A STARTING POINT

The many changes in the market for both fresh and processed food
products call for a repositioning of existing food production systems and
raise the question whether the concepts currently used can survive the
challenges of the future. The large number of changes and the costs as-

Chain Reversal as a Starting Point 5

FIGURE 1.1Schematic picture of the traditional and innovative chain-oriented ap-
proach.