Fruit and Vegetable Quality

259

Fresh

Frozen

Canned

Glass

Is good for the environment

6.0

4.2

0.6

4.0

Provides variety

4.4

33.0

49.1

24.7

Situation Factor

For fast preparation

3.0

39.2

47.4

45.0

For cold dishes

9.8

0

6.6

16.1

For dishes prepared for the whole family

58.0

8.8

5.6

4.6

For summer time

13.2

1.0

1.8

3.4

For storage purposes

4.8

28.7

24.9

16.3

For winter time

1.0

16.9

8.6

9.0

For dishes prepared for myself

10.2

5.2

5.0

5.6

Image Component

For the real family mother

36.8

9.7

5.0

5.5

For active people

13.6

32.2

25.4

25.9

For connoisseurs

24.0

4.4

3.0

1.8

For cheerful people

4.4

3.4

2.4

3.2

For modern people

3.6

27.2

22.3

23.4

For old-fashioned people

1.8

2.2

8.7

10.1

For people with little children

12.8

4.6

3.6

3.6

For single people

3.0

16.3

29.6

26.5

Table 13.2. (continued)

Source:

primary research, survey.