Aviation 10

NORWAY

Another point of growth has been at the

airline’s only Scandinavian destination,

Bergen in Norway. “For a long time, we’ve

operated one or two  ights a week from

Shetland in the summer and in 2017 we

reintroduced a non-stop service from

Kirkwall for the  rst time in  ve or six years,

and that went  ne. We added Glasgow-

Bergen twice a week and were initially very

nervous about sales. But it came good

and has continued this year.” Since May 10

Inverness and Manchester also have a year

round link to Bergen.

All of this has resulted in an increased

presence in Norway, where Loganair is

building its sales and marketing. “About 26%

of our passengers on the Norwegian routes

originate in Norway. There’s no reason why

that shouldn’t be 50:50 if we can get our

message out.”

Loganair also operates government-

supported PSO (public service

obligation) routes in Scotland, but these

provide less than 6% of its revenue,

according to Hinkles. “Most [of our]

PSOs have been renewed in the last

year. The Twin Otter operation was

renewed in 2014, so it takes us through

62 Aviation News incorporating Jets October 2018

Loganair also operates government- according to Hinkles. “Most [of our]

Above: Tartan uniforms and markings on

the aircraft were key elements of the 2017

rebranding.

Below: On the night the Flybe franchise

ended, the Loganair team changed all the

headrest cloths across the whole  eet within

a few hours.

Right: The Twin Otter operates the famous

service to Barra, where the aircraft lands on

the beach.

Below right: Two of Loganair’s Saab 2000s

are dedicated to  ying between Aberdeen

and Sumburgh to serve the oil industry.