Scan Magazine – August 2018

32 | Issue 115 | August 2018

Striking designs and the use of unusual material combinations have made Petri
Pulliainen’s wedding rings a favourite for those looking for non-conventional luxury
jewellery. However, the combination of technical skill and artistic excellence are
not limited to jewellery for the Finnish label that has set its sights on the wider
luxury market.

By Jo Iivonen | Photos: Mikael Pettersson

Relentless attention to detail underpins
the work of Petri Pulliainen, a Helsinki-
based jeweller and goldsmith known for
his range of wedding rings with an edge.
Over two decades of mastering his craft,
Pulliainen has built up an expertise in
high-precision metalwork that routinely
incorporates laser engravings and pre-
cious stones. “Materials are the founda-
tion of everything,” says Pulliainen. “The
ability to get it done comes next.”

“Fitting diamonds into stainless steel
is one of our core areas of expertise,”
Pulliainen explains. The use of Damascus
steel, the rugged material traditional-
ly found in Viking and Samurai swords,
is another speciality, as are black rings
made of materials like oxidised zirconium
or PVD-coated steel. “It takes a lot of skill
to fit diamonds into these kinds of mate-

rials,” Pulliainen adds. “But the ultimate

durability is among our key strengths.”

Pulliainen has perfected his craft in wed-

ding rings but an expansion into entirely

new product categories is currently in the

works. “High-end precision work and the

use of exclusive materials are not limit-

ed to weddings rings, or even jewellery,”

Pulliainen says. “These techniques and

material combinations can be applied

elsewhere to create luxury products, or

to customise other objects.”

The expansion into other luxury and

ultra-luxury categories has not come by

accident. Pulliainen has spent several

years building and honing his contacts

while analysing the market, in order to

focus on areas where his technical ex-

pertise will add the most value. In doing

Crafting luxury

so, he is following a model perfected by

the likes of Hermes and Lamborghini. The

former has built an entire luxury empire

on its original craft of saddle making; the

supercars of the latter hail from an Italian

tractor-maker’s engineering expertise.

Finland has not produced many ultra-

luxury brands, but Pulliainen believes

that the country’s deep-rooted artisan

tradition puts Finnish labels at an ad-

vantage in the current climate. “We have

a reputation for creating products that

last – it’s like they’re made with a kind

of ‘forever’ mentality,” he argues. “We’re

also known as being honest and 100 per

cent reliable, and those qualities are very

important for the high-end luxury client.”

Web: http://www.petripulliainen.com

Scan Magazine | Special Theme | Finnish Jewellery Design

High-precision metalwork.

Photo: Nadi Hammouda

Left: 750% Rose-gold, black plasma diamond coating on Damascus-steel, 1.01 ct radiant cut fancy greenish yellow diamond. Second from the left: Mount Finlandia
ring. 750 Pd-white gold, 113,2-3,3mm sapphire set, 400.015 diamonds. Second from the right: 750% yellow gold, zirconium, laser engraving. Right: 316L steel
pendant. 35*0.04 fancy color dimonds. Festive side.