JAMES HORAN FOR FORBESFrancisco
Serra-Martins, 28
COFOUNDER & CEO, SONDER DESIGN
AUSTRALIA
Want a customizable keyboard that can change
its display as you command? Australia’s Sonder
has just that. And for $110, you can get your
hands on one in August.
Cofounded in 2015 by Francisco Serra-
Martins and his twin brother, Filipe, the startup
developed a self-customized keyboard.
Using E-ink display—the technology used
by Amazon’s Kindle e-readers—it can switch
displays quickly, changing, for example, from
the Korean alphabet to English. “We have
significantly reduced costs associated with
printing keyboards for diferent countries,”
explains Serra-Martins. “This allows [companies]
to better target new customers.”
Sonder works directly with suppliers like
Foxconn as well as laptop brands. It also ofers
a stand-alone product directly to consumers.
Serra-Martins sees a future similar to that of
smartphones, in which this type of interface
“will become the new standard in keyboard and
notebook interface design.” —Y.W.Farid Ahsan, Ankush Sachdeva,
Bhanu Pratap Singh, 26, 24, 26
India
Cofounders, ShareChat
Dinesh Balasingam, 29 Singapore
COO, The Chope Group
Rishi Gaurav Bhatnagar, 26 India
Founder, Kaavadia
Nick Chang, 29 Australia
Founder, Honee
Chen Jingshu, Chen Yue
(Richard), Ye Hanzhong (Ayden),
29, 29, 29 China
Cofounders, VeeR VR
Rewaj Chettri, 22 India
Founder, NE Taxi
Derek Cheung, 27 Hong Kong
Founder, Hong Kong Esports
Ravijot Chugh, Phalgun Kompalli,
29, 29 India
Cofounders, UpGrad
Hong Zhenye, 25 China
Founder, Ulandian
Swapnil Jain, Tarun Mehta, 28,
28 India
Cofounders, Ather Energy
Masa Kato, 24 Japan
CEO, Progate
Asaph Kim, 27 South Korea
Cofounder, Kamibot
Jinu Kim, Chanmin Woo, 27, 27
South Korea
Cofounders, Liner
Ui Young Kim, 28 South Korea
Cofounder, EastControl
Woong Hee (John) Lee, 29
South Korea
Founder, One Life One Technology
Leng Xiaokun, 25 China
Founder, Leju Robotics
Liu Wen, Zhang Yibo, 28, 29
China
Cofounders, Illume Research
Peter Marchiori, 26 Australia
Cofounder, Found Careers
Gaurav Munjal, Roman Saini,
Hemesh Singh, 27, 26, 25 India
Cofounders, Unacademy
Honey Mya Win, Shwe Yee Mya
Win, 26, 23 Myanmar
Cofounders, Technoholic
Togo Ogi, 30 Japan
Cofounder, FunLife
Shunsuke Oyu, 29 Japan
Founder, Connehito
Cheonwoo Park, 26 South Korea
CEO, OP.GG
Ankit Prasad, 27 India
Founder, Bobble Keyboard
Francisco Serra-Martins, 28
Australia
Cofounder, Sonder Design
Sheng Jiarui, 26 China
Founder, MiniUS
Tan Ce, 27 China
CEO, Apin
Eric Tao, 27 China
Founder, Holla
Arshan Vakil, 27 India
Kings Learning
Zhu Xiaoxiao, 26 China
CEO, FitTime
JUDGES
Steven Ji, Partner, Sequoia
Capital
Anna Fang, Partner, ZhenFund30 UNDER 30FOR MORE: WWW.FORBES.COM/30-UNDER-30-ASIA/2018Consumer Technology
36 | FORBES ASIA APRIL 2018