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courses available at http://www.TheGreatCourses.com.Infl uence: Mastering Life’s Most Powerful Skill
Course no. 5972 | 12 lectures (30 minutes/lecture)Transform Your Personal and
Professional Life with This Skill
Whether you realize it or not, you’re constantly surrounded by people
and groups trying to influence the way you think, act, and feel. But
you don’t have to let influence just happen to you. You can actively
take charge of your decisions—and your life—by grasping the science
behind how influence works and by strengthening your own skills
at influence and persuasion. In Influence: Mastering Life’s Most
Powerful Skill, discover everything you need to tap into the hidden
powers of influence and persuasion—and use them to enhance your
personal and professional life in ways you never thought possible.
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Influence:
Mastering Life’s Most
Powerful Skill
Taught by Professor Kenneth G. Brown
THE UNIVERSITY OF IOWA
LECTURE TITLES
- A Model for Successful Infl uence
- Characteristics of Infl uential Agents
- The Dark Side of Infl uence
- Characteristics of Suggestible Targets
- Infl uence Tactics—Hard and Soft
- How to Make the Most of Soft Tactics
- How Context Shapes Infl uence
- Practicing Impression Management
- Selling and Being Sold
- Delivering Eff ective Speeches
- Developing Negotiation Skills
- Becoming a Transformational Leader
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