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NEWS
March - April 2015Visual Unity To Bring VoD To Viewers In India
INDIA: Leading OTT soluti ons provider, Visual Unity has been
commissioned to help India’s Nati onal Film Development
Corporati on deliver a complete Video on Demand (VoD) service.
Established in 1975 to encourage high-quality Indian cinema,
the NFDC plans to expand its viewership around the world by
distributi ng their fi lms via VoD under its “Cinemas of India” label
(currently only available on YouTube). This revoluti onary measure
will enable a steadily increasing number of fans to enjoy these
fi lms on any screen or device.
Visual Unity will provide the NFDC with the technology it needs
to deliver this eagerly anti cipated new service. The technical
infrastructure to be used is based on Visual Unity’s award-winning
vuMedia integrated content management and delivery platf orm
which allows broadcasters to manage, moneti ze and monitor
multi screen delivery with ease and effi ciency.
Tomas Petru, CEO of Visual Unity, said: “Visual Unity won this
contract on the basis of our proven experti se in multi screen
integrati on. With over 20 years’ experience in delivering and
technically supporti ng linear to multi screen soluti ons, we were
able to demonstrate to the NFDC that we have successfully
handled similar VoD projects for customers like Calinos
Entertainment in Turkey, CME in Central Europe and TopFun in the
Czech Republic.”
Visual Unity’s vuMedia platf orm supports comprehensive
VoD services and integrates seamlessly with billing and CRM
processes. For this parti cular project, Visual Unity will provide a
content management system with analyti cs, GUI and API access,
links hashing, soft ware to play back and control video content on
the web, as well as support for mobile devices with moneti zati on
from various business models.
Visual Unity will also help build a complex
VoD portal that will contain hundreds of
“parallel cinema” fi lms alongside more
conventi onal Bollywood fare. This cloud-
based service will allow the NFDC to
publish its content online, thus alleviati ng
the need to build an expensive, in-house
and resource-intensive media library.“Moneti zati on is not just about selling
content – it is about building business
awareness and a communicati on strategy
around it,” said Vikramjit Roy, General
Manager of NFDC. “We expect that by
using vuMedia’s proven technology the
NFDC will be able to deliver a cutti ng-edge
viewing experience to our audiences on
any screen or connected device, which in
turn will contribute to the expansion of
both domesti c and global appreciati on of
independent Indian cinema.”http://www.visualunity.com