E (165)

52

IN PROFILE

March - April 2015

Magical Water Opens Rep Offi ce In Singapore

C

reati ng unique water features with
lights, sound and special eff ects is
what Magical Water has become
renowned for. The company's patented
speciality fountains are used for decorati on,
entertainment and promoti onal purposes.
The primary product, the Musical Fountain,
produces an array of water displays, which
when combined with music, lighti ng, laser
imagery
and even fi reworks, creates a large scale
multi media choreographed spectacle.

The product that Magical Water has
mastered achieves a perfect synthesis of
water, colours and music. The patented
computer and electronic system controls
a wide range of elements including light
projectors, submerged valves, special nozzles

and rhythm transporters. It allows the user to

compose a musical entertainment program,

and/or special eff ects, and synchronize it to

the dynamic dance of the fountains.

Magical Water designs and manufacturers

their unique products fully in-house with

designers, engineers, electricians and

installers working out of their workshops

based in Dubai, Brussels and Paris. Other

than these citi es, Magical Water also has

offi ces established in Manama (Bahrain),

Cairo (Egypt), Jeddah (KSA), Hong Kong and

now in Singapore.

Established as Magical Water Asia,

the Singapore offi ce is headed by Mac

Mahendran. Mac, a Singaporean, comes

with event and show business background.

His years of work has enabled him to build

relati onships with many in the leisure

industry, which is well aligned with the type

of industries Magical Water soluti ons are

targeted at. Magical Water already has a

presence in Hong Kong, through Tommy

Cheung of Able Company, which oversees

possible business opportuniti es in Hong

Kong, Macau and China.

Though the offi ce in Singapore is mainly sales

orientated, Mac is quick to add,

“Philippe Aerts, CEO of the MAGICAL WATER

Group will provide his 35 years experience

in the show business industry. Around him

Magical Water's team of engineers and

designers are ready to support any kind

of challenges. A total of 5 companies are

behind MAGICAL WATER ASIA. More than

From beginning to fi nale: Producti on – UNIPLAN Gmbh, Client – NU SKIN PROJECT 2014