Table 14.1 Korean celebrities included for analysis in this study
English Name Frequency Life Narrative Synopsis
Ji Jin-hee 3 Breadwinner; family guy overly protective; Chinese culture lover;
trained as a fashion photographer
Kwon Sang-Woo 1 Boy next door; bad-boy look but warm heart; upbringing in
poverty
Jung Woo-sung 1 Violent persona; playing a part as a killer; passionate and
soft-spoken
Daniel Phillip Henney 1 Self-identified as a Korean American with a British father;
hard-gained stardom
Jung Yun-Ho 1 Young and talented; a member of the pop duo TVXQ (東方神起) ;
aspiring to be a detective
Choi Si-Won 1 A member of Super Junior; altruistic; passionate as an ambassador
Song Seung-Heon 2 Friend royal defender, enjoying male-boding activities; not a
playboy
Lee Min-Ho 2 Korean F4; absolutely not a flower man; a burden carried on as a
flower man; wishing to be the city hunter (a witty bad boy image)
Lee Byung-hun 2 A knight rider; a child relishing the value of filial piety, wishing
to spend more time with the elderly father just passing away
Hyun Bin 1 Friendship between males is valued; brotherly love
Figure 14.1 Ji Jin-hee. Ji seems to possess a personae especially favored by Men’s UNO. First drawn posi-
tive reviews for his portrayal of a surgeon in the melodrama Love Letter, Ji’s breakthrough
came in late 2003 with the period drama Dae Jang Geum (also known as Jewel in the Palace)