Soojeong Ahn8 Segyehwa is the Korean term for globalization, first formally introduced by President Kim Young-sam in
- Segye means “world” and hwa is “becoming” in Korean. President Kim’s Segyehwa campaign was
an economically oriented project, focusing on equalizing national development in every sector to the
level attained by developed nations.
9 However, the Asian Week event did not receive much attention due to the unexpected spotlight on BIFF.
10 KRW25 billion is around USD2.6 million. Since then, every year the statistics of the BIFF’s impact
has been announced. In 2004, the economic impact of the BIFF was reported as approximately
KRW5.2 million, for example (Kim 1999).
11 Established in Busan in 2003, AFCNet is a network of Asian film commissions and organizations whose
aim is to provide a convenient filming environment in the region. Board members include Japan,
China, Malaysia, Indonesia, Russia, as well as Korea.
12 Although initially renting office space, KOFIC will eventually construct a new venue in the Centum
City, near the Busan Film Commission and the headquarters for the Busan International Film Festival.
As part of the move, the KOFIC-operated Namyangju Studio Complex located outside of Seoul will
be sold, and a similar facility will be constructed in Busan.
13 The Asian Film Market benefits from a six-fold budget increase, in comparison to a budget of
USD500,000 for the APM in 2005.
14 “A Window of Asian Cinema” section has continued to increase since 1997. For example, in 2014,
56 films from 28 countries were showcased (BIFF 2014).
15 According to the FIAPF, there are four categories of film festivals: competitive feature film festivals,
competitive specialized feature film festivals, noncompetitive feature film festivals, and documentary
and short film festivals.
16 A marked progression when compared to the previous BIFF in 2014 which had 17 screens, with
266 films from 63 countries.
17 I have discussed elsewhere the ambivalence in programming politics by analyzing Korean films that
were selected in the opening and Panorama sections during the first decade of the BIFF (Ahn 2012,
59–100).
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