TRAVEL + LEISURE / MAY 2017 37
COURTESY OF PREFERRED HOTELS & RESORTS
HOW LOYALTY WORKS
THE 1.8 MILLION TRAVELLERS WHO HAVE ENROLLED WITH
THE LOYALTY PROGRAMME, IPREFER, WIN POINTS ON
BOOKINGS MADE WITH PREFERRED (10 POINTS FOR
EVERY US$1 SPENT ON NET ROOM RESERVATIONS). THESE
CAN THEN BE EXCHANGED FOR REWARD CERTIFICATES
FOR FREE NIGHTS AS WELL AS ON-PROPERTY EXPERIENCES.
MOREOVER, THERE ARE ADDITIONAL BENEFITS SUCH
AS PRIORITY CHECK-IN/LATE CHECK-OUT, ROOM UPGRADES,
AND COMPLIMENTARY INTERNET.,Q 7KH .QoZ
When Loyalty Pays
With a new app and member rate programme, Preferred Hotels & Resorts
bids to give better access and services to its tech-savvy customers.From left: A guestroom
at Discovery Primea,
Manila; Kiyan
restaurant at The
Roseate New Delhi.SMART PLANNING
The trend of on-the-go
travel planning is picking
up around the world,
Google has reported.-^ 60 per cent smartphone
users prefer using
a mobile app rather
than a desktop to
manage their loyalty
programme activities.
-^ 41 per cent prefer using
an app to book their
hotel accommodations.
,
f you are the one to make
travel plans on the go, the
new initiatives from Preferred
Hotels & Resorts will come as
a respite. The hospitality brand
that represents more than
650 hotels across 85 countries
has introduced an app and a
member rate programme to give
its customers better deals—
directly on their smartphones.NEW IN STORE
Built in collaboration with American
Express, the newly-launched
app iPrefer (available on iOS and
Android) allows members to
browse and book stays at more
than 600 participating hotels
worldwide and get access to
exclusive offers and last-minute
deals. You can also update yourprofi le, view stay history, and
redeem reward points. And
for AmEx cardholders, there is
an American Express Checkout.
Soon, the app will have a concierge
chat service to help them
correspond directly with hotels.With the new member rate
programme, members can make
savings of three per cent or higher
when they book directly through
iPrefer channels (app, Preferred
website, and hotel websites).
preferredhotels.comTRAVEL TRAVEL ++ L E I S U R E / M AY 2 0 1 7 LEISURE / MAY 2017 3537