44 | AutoPartsAsia | AUGUST 2017
INSIGHT
C
ommunication is key to being
human, so what will be the
impact of isolating truck drivers
while they work? When I was
working in the office furniture industry, we
had many books on how modern office
spaces are to be designed. A common
notion would always be to create an
abundance of areas where people can
meet and communicate, an informal way
to nurture ideas and solve problems.
Important Input
When I interviewed people behind the
creation of a new truck, I learned that
they invited a panel of drivers to provide
input on the design of a new cab.
Needless to say, the result was a better
vehicle. But it appears that for truckers
there are only very few opportunities to
communicate, to mix and mingle.
Trucks are designed to be rolling living
rooms, allowing, or should I say, forcing
the driver to live in his workspace. The
ban on use of mobile phones during
driving makes sense. But it also means
that there are long stretches of silence. If
you are lucky, you have a co-driver. But
how many new stories are there to swap
if you spend six days a week with the
same buddy, doing the same things?
Drivers Drive
We also want the drivers to drive. And
drive only. Send the goods, unload and
get moving again as quick as possible.
There is hardly a chance to sit down
and chew the fat with the loading
bay buddies as the drivers are under
pressure to deliver more and faster.
Even the interiors of the cabs are now
designed to do more with less effort,
but communications don’t seem to be
an activity that is encouraged. What is
more, monitoring is done through GPS-
enabled systems. That means, no longer
“checking with the driver” is needed.
Already available are systems that
communicate upcoming jobs with the
drivers via App. While convenient, it will
be yet another way less to actually speak
to someone when managing workloads.
Or will the App ask about the views of the
driver when planning the route? Many
times I have actually leaned over to the
neighbouring table during a business
lunch and initiated a conversation. Try
that at a rest stop along the highway.
Lacking Opportunities
And I think this is where we fail drivers. In
our pursuit to streamline businesses we
have forgotten the most knowledgeable
person in the entire transportation
operation and who we can turn to get
valuable insights. Also, we don’t have
to be surprised if our drivers are not up
to the task to carry out cross border
transport as they are lacking language
skills. What they are lacking are
opportunities to communicate, not skills.
Imagine what insights we could gain
from networking sessions among
truckers! Let me ask: What happened
to the saying that if you looked after
your employees they will look after
the business? While I don’t have the
scientific research to back it, I would
argue that humans must interact with
others in order to keep an even keel.
Where did the designers go wrong
when they took out the opportunities
for truckers to communicate? In the 70s
there was a movie genre built around
the CB Radio and the communication
between people in various vehicles.
Let’s just hope the machines will let
us in on their chatter. Otherwise it will
soon be very lonely in the transportation
business. In the meantime, I am looking
forward to your call, email or smoke
signal.
Communication Is Key
By Stefan Pertz
Stefan Pertz is the Editor
of Asian Trucker Malaysia
& Asian Buses; views
expressed are personal