Bloomberg Businessweek USA - October 30, 2017

SWISS

MISCHIEF

Meylan in the offices
of Moser in Neuhausen
am Rheinfall

Bloomberg

Businessweek

October 30, 2017

Edited by

Emma Rosenblum

In the risk-averse Swiss watchmaking industry,

keeping young buyers interested is key to survival.

For Edouard Meylan, that means trying everything

except playing it safe. By Corinne Gretler

Photographs by Mark Peckmezian

P U R S U I T S

71

Custom furniture goes

the Warby Parker route

72

Tackle the Alps

in a Rolls

74

Junk bonds land

on Broadway

75

The Dyson V7 Trigger

handheld vacuum

76

The man using his

M.D.—and his MBA—to

cure heroin addicts