Kuldip Singh Dhingra (extreme left) along with his late brother
Sohan (to his left) at the inauguration of their first New Delhi office
at Ajmeri Gate in 1972
Kuldip Singh
Dhingrachairman,
BeRGeR pAINts
The Dhingra family
entered the paints business
in 1898. But it was only in
late 1969 that Kuldip Singh
Dhingra, then 22, shifted
to New Delhi to expand
the family business in thecapital, and launched the
Rajdoot brand. Business
was conducted from their
family-owned house in
Golf Links, while his
brothers—Gurbachan
and the late Sohan—
continued to run the paint
factory in Amritsar.
Dhingra’s big leap
came in 1972, with the
inauguration of an office
at Ajmeri Gate, whichserved as the first office in
New Delhi. “I was doing
everything—booking
orders, receiving paint
from Amritsar, supplying
it and taking payments
from customers,” recalls
Dhingra, 70, who, along
with Gurbachan, 67,
bought Berger Paints
from United Breweries’
then chairman Vijay
Mallya in 1991. They setup a factory in Sultanpur,
from where they supplied
paint to north India and,
subsequently, to the
former Soviet Union.
The Dhingras hold on
to their roots. They still
own the Golf Links house
and the Sultanpur factory,
while the rented Ajmeri
Gate office remains a sales
and distribution point.
—Samar Srivastavadecember 29, 2017 forbes india | 99