NUARY/FEBRUARY 00
PHOTOGRAPHS
GALLERY STOCK, GALLO/GETTY
Station/pitch
This is your life
purpose translated into
a career direction. This
becomes your personal
identity so people know the ‘train
station’ they arrive (or get off) at
when they meet you. It can also
form part of your pitch and personal
brand value. It should follow on
from your essence. For example:
Building and designing outdoor
living spaces for people to connect
with and celebrate with friends
y.Industry/
expression
This is the external
expression of you in
the market place in
a particular role or industry, what
company, business and role you
take that matches your ‘train station’.
The industry choice is all about free
will; who and what do you want towork with? What is exciting to you
on a personal level? This information
appears on your CV, LinkedIn
profile, phone message, website and
other touch points where people can
see who you are and what you do.
For example: Building and house
renovations specialising in pergolas
and decks, working for a small,
d and fun team.Lifestyle
Where do you want to
live? What hours do
you want to work? How
do you want to set up
your life so that you feel nourished?
What sort of people do you want
to connect to on a cultural level?
Some of these questions will matter
more or less depending on what
you need from your working life.
For example: You want to live near
the beach in a major city; hence
working for a building company
doing outdoor decks and pergolas
in Cape Town. mcHOW DOES
KNOWING
YOUR LIFE
PURPOSE OR
BLUEPRINT
ENERGISE YOU
AT WORK?- ‘YES’ AND ‘NO’
DECISIONS ARE EASY
You know what to say
‘yes’ and ‘no’ to with
confi dence. The only
question you need to
ask is: ‘Does it bring me
closer to or further away
from my blueprint?’ - YOUR VISION
GROWS MORE
POWERFUL
Work does not feel like
such a long, steep road
when you have a clear
vision. Think of vision as
neither linear nor
‘ahead’, but rather
deeply within. And the
closer you are to your
inner vision, the more
stable, centred and
powerful you are. - YOUR PERSONAL
HEALTH AND
WELLBEING
FLOURISHES
Working hard takes its
toll. However, when you
connect with your
heart’s purpose, nobody
can do what you can as
effectively, so the game
becomes about you and
your own pace. - YOU ATTRACT THE
RIGHT CLIENTS,
PARTNERS,
COLLABORATIONS,
AND SUPPORT
When you are on
purpose, people will
fi nd you. They want
to work with you,
collaborate with you
and support you.
They can sniff out that
you have something
special because
you do.
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