Queen
Foodie
Yummy Town Holdings Group President
Susan Lu proves you can start at
McDonald’s and rise to the top.WORDS ADRIAN FLORES • IMAGES DANIELE MATTIOLIT
he following are the titles Susan Lu
has held at McDonald’s since starting
as a part-time employee more than
30 years ago: Store Manager, Operation
Consultant, L&D (Learning and
Development) Consultant, Franchising
Manager, Field Service Manager, Central Market Leader
and, finally, Operations Vice President.
“McDonald’s basically shaped my career,” says the
Yummy Town Holdings Group President. Susan says the
experience has given her a familiarity with the complex
inner workings of a food and beverage franchise, as well
as a broader understanding of a franchise’s overall goals
within the global market.
Further, the experience has taught her to be very
sensitive to market trends, and thus quickly capture
potential growth opportunities. For example, Yummy
Town’s business partnerships with China’s three online
food delivery giants – Ele.me, Baidu Waimai and
Meituan Waimai – accounted for approximately
26 per cent of total sales within its first year.