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In Practice: Designing Your Header

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Out of all the items discussed in this section, which do you want subscribers to notice first when they open your

email?

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• Your logo


• The date


• Links back to your site


• A link to a preference center


• A headline or tagline


• An offer

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You'll want to make sure those are prominently included in your header.

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Take a minute to roughly sketch what your new header will look like with all of those items in place:

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