Entrepreneur USA - January 2018

January-February 2018

27 The Cash Flow Crunch

When it comes to scaling your

business, there is but one cardinal

rule: Don’t run out of cash.

by BOYD FARROW

28 The Year’s Most

Entrepreneurial Athletes

Meet some of the best business

minds in sports, led by former New

York Yankees star Derek Jeter.

30 150 Rejections?

No Big Deal

Having to endure 150 crushing

noes before getting a yes was the

best thing that ever happened to

this founder.

by JOE KEOHANE

32 What’s Your Problem?

Think writing a book and becom-

ing a thought leader is good for

business? Think again.

by ADAM BORNSTEIN

20 Culture Shock

A yogurt brand learns the hard

way that not every customer is the

right customer.

by JASON FEIFER

22 Think Positive!

Want to cultivate a team of super-

stars? According to a growing

field of research, all you have to

do is treat them like superstars.

by ELIZABETH DUNN

24 Inside LinkedIn

The secret to the social network-

ing company’s vibrant office cul-

ture? Never stop thinking about

your next job.

by KRISTIN HUNT

26 Interviews That Work

Six executives share smart

questions and savvy strategies for

finding the best candidates.

17 Crews Control

How Terry Crews—pro ath-

lete, actor, author, and now

celebrated furniture designer—

learned to banish fear and

tackle every opportunity.

by JOE KEOHANE

BUSINESS

UNUSUAL

EDITOR’S

NOTE

14

Setbacks, Schmetbacks

No one cares about your past

struggles. They care about who

they see right now.

by JASON FEIFER

10 / ENTREPRENEUR.COM / Januar y-February 2018 Photograph/ADAM FRIEDBERG

→LINKED TOGETHER

Culture is everything at

LinkedIn’s San Francisco

headquarters.

P. 2 4

CLOSER

228 What Inspires Me

How a cherished wristwatch

sparked a life-changing entre-

preneurial journey.

by BEN CLYMER

→ ENTREPRENEUR

ELEVATOR PITCH SEASON 2

Don’t miss the chance to pitch

your business to investors in

season 2. APPLY NOW AT:

ENTM.AG/ELEVATORPITCH

→ ENTREPRENEUR 360™

SECRETS REVEALED

Learn from our 2017 ranking of

America’s best small businesses

based on leadership, growth,

culture, and more.

GO TO: ENTM.AG/E