is under construction. We’ve
got a very detailed support plan
for how to run that business,
and we check in from the
headquarters once a week on
the metrics. We know where
you should be each week.
Likewise, we’ve got a very
disciplined system once the
studio opens; there are
milestones and goals to hit
each week. We know based on
where your studio is geograph-
ically and price point and all
that, what’s good, what’s great,
and what’s not so great
performance. We do a detailed
review after 30 days. And if
there are areas for improve-
ment, here’s the action plan to
get on track for those areas. If
the studio is 100 percent on
track, we’ll wait a quarter and
do it again. If it’s way off track,
within 30 days we come back
with a follow-up and make
sure things get back on track.
All that’s to say, we’ve
never had to close a single
store. Same-store sales have
actually seen almost double-
digit growth this year.
What makes a good
location for an
Orangetheory studio?
We’ve always been very
data-driven. Even when we
were smaller, we spent a lot
of time analyzing the
demographics and psycho-
graphics around where we
wanted to go. What you have
to try to determine is, how
many customers do you need
to be successful in any given
*Actual restaurant size determined by building design; †Nation’s Restaurant NewsWith more than 40 years of success and over 480 locations,
Golden Corral is recognized as “America’s #1 buffet
and grill.”
†
Our concept is a proven winner — a high-value,family-oriented lunch and dinner buffet served daily
and breakfast every weekend.
C | l | -2 -5 |
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