Entrepreneur USA - January 2018

market overcrowding, and

the company experienced a

well-documented flameout,

eventually filing for bankruptcy

in 2014. Today there are fewer

than 1,000 locations.

So how well can poke really

scale? Howard Penney, a

restaurant analyst at Hedgeye

Risk Management, is circum-

spect about it. He thinks there

could be five good years ahead

for well-run first-to-market

restaurants, especially in L.A.

and San Francisco, cities that

share some lifestyle similarities

with Hawaii. But still, he says,

restaurateurs should be realistic.

“You’re not going to have a

Starbucks-like trend, because

everybody drank coffee before

→BESPOKE POKE

Pokéworks’ poke

bar offers endless

customization.

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