The Economist Asia - 20.01.2018

Speakers include:

January 23rd

2018

Davos

Implementing

strategy in a

drawbridge-up

world

THE BUSINESS

CASE FOR

OPENNESS

businesscase.economist.com

@EconomistEvents

#EconBusinessCase

Supported by

JONATHAN AUERBACH

Executive vice-president,

chief strategy

and growth officer

PayPal

HUGH JOHNSTON

Vice-chairman and

chief financial officer

PepsiCo

MIKI TSUSAKA

Senior partner,

managing director, and

chief marketing officer

The Boston Consulting Group

JEAN-PHILIPPE COURTOIS

Executive vice-president

and president, Global Sales,

Marketing and Operations,

Microsoft

There is a growing awareness among investors about

the value of engaging constructively with big global

issues and building agile alliances in a world flirting

with protectionism.

The Business Case for Openness, a breakfast panel hosted

by The Economist Events, will focus on how to implement

business strategy that reflects social values while also

achieving return-on-investment goals during turbulent times.