business. In a longer lease, you probably just
keep going back to whatever technology you
have invested in.”
New technology at Seng Choon Farm
includes a blood-spot detector that uses
a high-intensity light to check for blood
spots in eggs, and automatic detectors that
have replaced the manual inspection
of eggs. The farm has also implemented
a computerised system that uses multiple
cameras to take photos of eggs from
16 different angles. There is also a crack
detector to screen eggs for hairline cracks.
This technology has driven efficiency
gains, but it needs to be carefully
implemented in consultation with the farm’s
workers, Koh says. “Whenever I buy new
equipment, I always consult my technicians,
the people who use it, to find out what type
of support they need and whether this
equipment is suitable. Sometimes, if you
introduce a piece of technology that’s too
far ahead of your needs and too far ahead
of people’s comfort zone, they will just setit aside. Sometimes I do feel resistance from
my people about changing the way they
work, but when I talk to them and try
to understand what their needs are, I feel
that a change to more automation would
be good. A change to tradition is good.”
This trend towards automation will only
continue, with technology for automatic
feeders and collection of eggs also being
introduced. “We are looking at how
to further reduce the reliance on labour
and increase our productivity. Labour is
an important issue in Singapore, not just
in the poultry industry but nationwide.”
Koh says Seng Choon Farm cannot afford
to engage in price-based competition with
Malaysian egg producers. Where it can
compete, however, is on quality. “Fortunately,
in the farming business, freshness counts and
local produce counts. We can really bank
on our freshness. We work with our delivery
teams to distribute whatever we produce
on the same day. “We try to maintain the
freshest eggs on the shelf. With a strong“We are proud to serve Seng
Choon Farm Pte. Ltd. with
its Moba equipment, first
the Omnia FT170 and later
the PX350. We value our
relationship and will continue
to be of service now and in the
future.” – Dimitri Goossens,
General Manager Moba Asia
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