102 GOLF ASIA
Rethinking
Identity
MINI joins Pitti Uomo 93
Passion, innovation, creative
research. These are the pillars of
the unique creative partnership
between Pitti Immagine and
MINI. Two brands with shared
values and objectives linked
to contemporary lifestyle. The
partnership was continued at Pitti
Uomo 93 with a series of projects
for 2018 focusing on the newest
trends in lifestyle and urban
culture, exploring the concept
“Rethinking Identity”. An inventive
spirit, the creative use of space,
an iconic design and a minimal
footprint approach are the main
principles around which MINI has
102 GOLF ASIA