The CEO Magazine Asia - February 2018

(Darren Dugan) #1

“In Japan, it’s very rare to leave a
company and come back to it later. However,
my presence in the organisation has been
highly valued and it has been a very
rewarding experience,” explains Yoshio. “I
arrived in China in 2012 during a territorial
dispute between China and Japan that created
massive political tension between the two
countries, so it was a tough environment to
work in. However, because NTT DATA is
funded mainly by mandates from Europe and
the US, we were able to develop the business
with the help of multinational companies
rather than Japanese companies, which were
banned for a number of years.”
In response to accelerating globalisation,
in 2005 NTT DATA created a new vision to
become a global IT innovator by not only
changing IT, but also using it to change the
world. Yoshio aims to uphold the ‘One Team
One NTT DATA’ business approach by
enhancing creativity, respecting diversity, and
combining global reach with local intimacy
to provide premier services to its customers


in China. “To compete with local and
international players, innovation is crucial and
we always have an eye on what’s happening,
not only in China, but also in the US,
ASEAN, Europe and Japan.
“Originally a domestic company based
in Japan, NTT DATA is a relative latecomer
to the China market. It has been a challenge
to build our presence and establish a strong
relationship with customers in China because
it’s a completely different culture. Their
expectations change frequently and the scope
is not as clear. Our global competitors such
as IBM, Accenture and Deloitte all have
well-established, baseline businesses on which
to build.
“On the other hand, NTT DATA is
still quite new, and our knowledge and
experience is very fragmented, so we try hard
to work together as one team. While some
of our competitors in China don’t work well
with the US, Japan or Europe, we are very
flexible in meeting customers’ requirements
and we are in constant communication with

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