The CEO Magazine Asia - February 2018

(Darren Dugan) #1
However, Raymond says that no matter
how much the world changes – and begins
to swing toward online shopping – retailers
will continue to be focused on price or,
more specifically, the supply chain cost.
“It’s not just the manufacturing cost
because to put a product onto the shelf, you
also need to consider logistics, inventory
costs, et cetera. Before, we had delivery
wait times of 90 days, then it went down
to 60 days, then 45 and now our customers
are asking for 30 days. There’s no limit. One
customer asked me for 30 days and they’re
still complaining. Soon customers might even
ask for one-day delivery times.”
While supply chain costs are still at the
core of Luen Thai, Raymond says the
company will also concentrate on developing
its automation capabilities, its online strategy
and its IT infrastructure. “Having the idea of

one country of origin and one country of
destination – something we believe the world
is going to be moving to – we would like
to drive our businesses moving forward in
the same way in the next couple of years,”
he says.

“ With anything that


we do right now, we ask


ourselves, ‘Is it going


to be sustainable?’”


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