The CEO Magazine Asia - February 2018

64 | theceomagazine.com

INNOVATIVE

INSURANCE

Generali’s Roberto Leonardi describes how the nearly

two-centuries-old Italian insurance business has

expanded throughout Asia, with innovation at its core.

WORDS SHARON MASIGE • IMAGES GARETH BROWN

A

strong brand on its own is

not enough to differentiate

a company from its

competitors, says Generali’s

Regional Officer for Asia,

Roberto Leonardi. The

nearly 200-year-old Italian insurance company

has had a presence in Asia since the 70s and

is showing no signs of slowing down.

“We pride ourselves on our long history

and a strong Italian heritage that will always

remain in our company DNA,” Roberto

tells The CEO Magazine. “The fact that

we are the only Italian insurance company

in Asia has given us an opportunity to

identify ourselves more strongly with our

heritage, culture and beliefs.”

Generali provides insurance services and

solutions for individuals, small to medium

enterprises and global corporations, and »

INNOVATE | Interview