As an act of gratitude to our vendors
and suppliers for their continued trust and
confidence in us, we hold regular Partnership
Awards where we recognise them as our
invaluable partners. Their efforts have
significantly contributed to us being the
number one retailer in the Bicol region.
What do you love about Bicol?
I feel the camaraderie of being one with
the Bicolano people. I know a lot of people
in the area and I feel very comfortable. If
I need to have some relaxation, I can easily
hang around with them. Second, I love
the weather here because it’s not too hot,
and it’s peaceful, especially in our place in
Tabaco City.
What is it about Bicolano customers
that makes them different to other
customers in the Philippines?
There is not much difference between the
Bicolano customers and those from other
places. However, being a Bicolano company,
knowing the local terrain, the social and
cultural practices help a lot.
Our company’s business model is to
bring our stores closer to our customers. Our
tagline translated from Bicol means, ‘We are
at home at LCC’. The idea is to give our
Bicolano customers a shopping experience
comparable to the big malls in the country,
and have it right at their doorstep. Our stores
can provide quality products, goods and
merchandise away from the hustle and bustle
of the urban centres and cities. Customers
can also save on transportation costs, savings
they can use to purchase other basic
commodities. We also hire local residents to
work in our stores in order to help improve
the economic condition of Bicolanos.Do you intend to expand your
operations beyond the Bicol region?
Yes. After optimising our presence in the
Bicol region, our vision is to expand to other
areas in the country over the next three to
five years. »Half page advert
Asia Brewery IncInterview | INNOVATE