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bakers in India is the dearth of superior
quality ingredients. And what could be
better than getting a range of innovative
bakery, patisserie and chocolate ingredients
delivered to your doors?
Puratos India, a 100 percent subsidiary
of Puratos International, a global leader in
innovative ingredients for bakery, patisserie,
and chocolate business, has recently
launched a mobile app and web shop
named ‘Let’s Bake’ that aims to reinvent the
home-baking industry and add convenience
to the profession. Home bakers now
have an opportunity to buy online from
a repository of bakery, patisserie and
chocolate ingredients.
The launch of ‘Let’s Bake’ app and web
store adds to the convenience of domestic
artisans and facilitates the ease to order
ingredients for making cakes, chocolates
and breads.
Dhiren Kanwar, MD - India, Area Director
- South Asia, Puratos Food Ingredients
India Pvt. Ltd., while addressing a press
conference had stated, ‘Let’s Bake’ app
and web store offers convenience and a
host of unique privileges and benefits to its
professional home bakers. An exclusively
designed smaller packaging for home
bakers provides bakery fillings, chocolates
and cake mixes in smaller and appealing
quantities.”
Kanwar disclosed that there were close
to about 8000 domestic artisan customers
or home bakers in Mumbai. “India is making
history for Puratos group because it is the
first time that we developed an app that is
going to enable us to supply to professional
home bakers. Normally it is difficult to cater
to home bakers because our company
usually supplies in large quantities. But
with the launch of the new app, we can
deliver products, in the desired quantities,
in a convenient way,” he added.
There are several other bakery
ingredient manufacturers too, like Swiss
Bake Ingredients Ltd., the manufacturing
and marketing arm of Trade ‘n Bake
Switzerland. They manufacture and market
bakery ingredients across Asia, Middle-East,
Africa and Europe.
AB Mauri is another ingredient
manufacturing company renowned for
baking capability, expertise and knowledge.AB Mauri India supports and enables
bakers, both small and large, across craft/
artisan and industrial segments.
A few of the other manufacturers
operating in the country in this realm are
Stern Ingredients India Private Limited,