Systems Integration Asia – April-May 2018

S I A

NMK Wins Williams

Sound Award for 2017

MIDDLE EAST: Williams Sound, global

designer and manufacturer of wireless

communicaon technology, celebrated its

2017 internaonal sales award winners at

ISE 2018 in Amsterdam.

Dubai-based audio distribuon major NMK

Electronics has been honoured with the

company's 2017 Internaonal Distributor of

the Year Award was NMK Electronics.

Headquartered in Dubai, NMK has been

William Sound's exclusive distribuon

partner in the Middle East since 205.

“The enre NMK team did an outstanding

job on several significant projects in 2017,

covering most of the Middle East,” noted

Per Persson, Director of Internaonal Sales

for Williams Sound. “Not only have they

dramacally increased sales numbers, they

have also raised brand awareness in the

region by hosng educaonal and

networking efforts such as the NMK

Academy. NMK is well posioned for future

growth, and I am excited to connue

working with them as we expand our

offerings.”

Adds Persson, “Congratulaons to NMK on

their achievement. We at Williams Sound

are very fortunate to have such talented

people to work with around the world.”

http://www.williamssound.com

http://www.nmkelectronics.com

Sennheiser Appoints

Arif PK for UAE, Qatar

MIDDLE EAST: Audio
specialist Sennheiser
announced the
appointment of Arif PK
as its new Area Sales
Manager for the System
Soluons Channel in the
UAE and Qatar. Arif's role
is to primarily focus on working with
distribuon partner Venuetech in the UAE
to connue to grow Sennheiser's footprint,
especially in the Business Communicaons,
System Integraon and Broadcast segments.
He will also leverage his extensive
experience in Qatar to deliver new business
across all vercals and further strengthen
the exisng customer network.

Arif will report directly to Mig Cardamone,
Director of Sales and Markeng at
Sennheiser Middle East. “We feel that the
Middle East- with special focus on Qatar
and the UAE, given the upcoming major
events- connues to prove very crucial
market with a demand for high quality
Audio equipment and internaonal
experse,” said Cardamone. “With over a
decade of experience in large scale AV
projects specifically in those key markets,
we feel it is a great synergy to have Arif join
our team and build momentum for
Sennheiser.”

As a part of his sales strategy, Arif will focus
on growing Sennheiser's footprint in the
UAE and Qatar through direct connecons,
while bolstering the brand's reach through
its distributor and system integraon
partners as well. His skills and experience
having worked for system integrators will be
integral to geng Sennheiser's products
into some of the most excing projects
taking place in the region in the coming
months and years.

Prior to joining Sennheiser, Arif was the
Country Manager in Qatar for Mayflex/Excel
Networking, a Converged IP Soluons
provider. He has also held senior sales
posions in CGC (Qatar) and Pixel Projects
AV, a regional System Integrator for quality
AV soluons, where he managed the enre
GCC region. With this experience, he brings
a wealth of knowledge on the processes
and problems faced by SIs and is well
posioned to help Sennheiser partners
overcome these challenges for mutual
success.

Commenng on his new posion, Arif said,

“it is a privilege to part of a brand like

Sennheiser – with over 70 years of legacy in

the Audio industry. My focus is to build

relaonships in the region based on our

brand's core values of innovaon and

excellence. I will be working to strengthen

es with our exisng customers and

partners, while making headway into new

avenues in the UAE and Qatar.”

Arif holds a bachelor's Degree in

Informaon Technology, and has achieved

several cerficaons from vendors

including Extron, Crestron, Wolfvision,

Barco, Sharp, LG, and InfoComm.

http://www.sennheiser.com

S I A

VIETNAM: Vega

Global has

announced the

appointment of Karri

Ahde as the new

Country Manager for

Vega Vietnam with

effect from January

2018.

In his new role as Country Manager, Karri

will leverage his extensive background to

execute and advance the business strategy

of Vega Vietnam. He will be responsible for

managing the overall operaons and

establish the brand's broader goals and

objecves focusing on core business

innovaon and increasing offerings to both

new and exisng clients.

“We are very pleased to have Karri on board

to lead our Vietnam Office; his unique

perspecves on both local and internaonal

markets is definitely an asset and will be

invaluable to our clients,” said Vega Global

Managing Director Laurie Chow.

Prior to joining Vega, Karri worked in senior

management roles within the

manufacturing industry. His career started in

project management and progressed to

global sales and business development.

Karri has an extensive experience in

Southeast Asia, with a deep understanding

of doing business in Vietnam where he has

been based for the majority of his business

career.

Says Mahew Deayton, Business

Development Director of Vega Global

Vega Global Appoints

Karri Ahde for Vietnam

commented: “we see Vietnam as a key

forward-thinking country, with plenty of local

companies leading the way on technology

adopon. Karri's strong management

experience and a proven track record in

global business development will bring great

value to help us further develop our market

leading posion in Vietnam.”

Karri Ahde commented on his appointment

“Vega has a combinaon of strong client

base, leading soluons and services in the AV

industry, talented people, and dedicaon to

technology innovaon. I am very honoured

to join the global management team and

looking forward to expanding Vega's

business in Vietnam.”

Vega Vietnam's new office facility will open

in the country's largest city and main

business hub, Ho Chi Minh City.

http://www.vega-global.com

S I A

NEWS